Interview, Part 2: Silverado Vineyards President Russ Weis

Posted on January 22, 2020
Shanken News Daily
In the second part of our interview, Silverado Vineyards president Russ Weis discusses the on- and off-premise conditions for Napa Valley wines, as well as the direct-to-consumer and export markets. SND: Where is Silverado focusing its efforts in the retail channel? Weis: The U.S. retail channel is about 40% of our business. While there are some really terrific examples of larger chains doing fantastic things with luxury wines, there are also examples of larger chains that are reducing the luxury part of their space. That leaves the field open for smaller specialized players, and also for regional luxury grocers, which are doing pretty well. So those are the places where we’re focusing the Silverado message.